By Henry Bushnell - Sept. 17, 2025
When the first 2026 World Cup ticket lottery opened last week, Nick, a longtime soccer fan in Colorado, had a plan. Like many others across North America, to double his family’s chances in the random draw, he and his wife both signed up for FIFA IDs and entered. Then, via social media, they learned of a little-known rule that has sparked confusion as the Sept. 19 application deadline nears: “entries are limited to only one (1) entry per household.”
The restriction exists on Page 3 of the lottery’s “official rules,” and within the answer to Question 7 of a general ticketing FAQ on FIFA’s website. It was not, however, communicated to media or fans prior to the opening of this first sales phase, the “Visa Presale Draw,” last Wednesday.
So it startled some fans whose spouses, parents, children or roommates had applied.
Some were especially spooked by a portion of the FAQ that reads: “If FIFA identifies multiple registrations originating from the same household, it reserves the right to disqualify those entries and prevent the associated individuals from being selected in the draw.”
The revelation triggered flurries of questions on Reddit, TikTok, Instagram and elsewhere. As millions of applications rolled in — FIFA said there were over 1.5 million in the first 24 hours, and demand was “extraordinary!” — fans worried that their attempts to increase their lottery odds might backfire.
“Everybody wants to maximize their opportunities,” said Jason Daley, a longtime fan who runs The World Cup Guide, “but nobody wants to risk their entire application being ignored.”
Nick — who spoke on the condition that The Athletic only publish his first name, so that the interview wouldn’t impact him professionally — said that he and his wife decided to delete one of their two entries.
Zara Pira, a fan in Toronto, told her apartment roommate to withdraw an entry because she was worried they’d both be disqualified. “This is a once-in-a-lifetime opportunity,” she said. “I don’t want to get stuck in this limbo and lose my chances.”
None of them, though, had seen any guidance from FIFA. A FIFA spokesman, when asked last week by The Athletic whether a husband and wife who applied would both be disqualified, did not provide a definitive answer.
Another FIFA spokesperson eventually told Travel Futbol Fan, a content creator who’s been explaining World Cup ticket intricacies to his TikTok followers, that households who’d submitted multiple applications didn’t need to take any action, but FIFA would only consider the first application.
On Tuesday, a third spokesman then told The Athletic that, in the days after the application window closes on Sept. 19, FIFA employees and other humans will manually check entries tied to the same home address as another entry. If they determine the two entrants are spouses or partners, the second application will be scrubbed, and the first will remain valid.
In other cases, specific details — such as credit cards, names and contact information — will be “taken into consideration,” the spokesman said, “and fans should not be concerned.”
When asked whether unrelated roommates, such as Pira and her friend, were allowed to apply separately, the spokesman confirmed that they can.
When asked about multigenerational households, though, and the precise line between permissible and impermissible, he could not give a conclusive answer. Much of this, he admitted, is “complex,” with many “different nuances.”
Ticket limits have become commonplace at major sporting events as a means to shut out scalpers and broaden access. The 2024 Paris Olympics, for example, capped purchases at four tickets per person for high-demand events and six per person for other events. At the 2018 men’s World Cup, according to FIFA, a given household could buy up to four tickets per match and 28 across the entire tournament. At the 2022 World Cup, the household caps were six per match and 60 overall.
“Household limits have been introduced to ensure fair and equitable ticket access for all fans,” the FIFA spokesman said.
For the 2026 World Cup, an expanded 48-team tournament set to be co-hosted by the United States, Canada and Mexico next summer, FIFA lowered the cap back to four per household per match, and 40 tickets per household across all 104 games.
The spokesman said that data from the 2018 and 2022 tournaments — where the average number of tickets purchased per order (per match) was 2.2 and 2.8, respectively — “came into play as they were determining the specific rules and conditions for this tournament.”
The cap, though, has become a hurdle for families of five or more, and for larger groups hoping to attend games together. (There are 11.7 million households of five or more in the U.S. alone, according to the Census Bureau’s 2024 Current Population Survey.)
When asked about options for large families or groups, the FIFA spokesman mentioned hospitality packages. (The cheapest package for the cheapest group-stage game costs $1,400 per person.)
Separately, in theory, families could buy additional tickets, beyond the four-per-match limit, on unauthorized resale sites like StubHub. But it’s unclear if they’d be able to sit together, and FIFA, in the past, has warned fans to “be wary of unofficial ticketing sites claiming to be already selling tickets.”
On FIFA’s official resale platform, household limits will apply, though it’s unclear how they’ll be enforced in later phases.
It’s also unclear how, exactly, FIFA will distinguish between roommates and spouses who have different last names and different credit cards.
Amid the uncertainty, Daley said he got many questions from friends, readers and others about what, exactly, was permissible as the presale draw opened. There were people wondering if they could apply twice with the same card. There were people wondering whether sons, daughters and parents could apply, essentially on their behalf. “There’s definitely high interest in trying to maximize opportunities,” he said.
Initially, he didn’t have clear answers to those questions. He scrutinized the information available and didn’t see any reason two spouses couldn’t both apply. FIFA’s “Visa Presale Draw Explainer” video on YouTube noted that “households can purchase up to four tickets per a match,” but said nothing about a limit on applications. FIFA officials had not mentioned the application limit during an hour-long Zoom call with reporters the week prior. There was nothing in the “Visa Presale Draw” section or “Sales Restrictions” section of a World Cup customer support website.
Then, when the application phase opened last Wednesday, attention turned to the long wait times and error messages that plagued the rollout.
It wasn’t until the following day that a significant number of applicants began to discover the one-per-household limit and question FIFA.
“I think most people are fine with one entry per household,” Daley said. “But — just tell them. I think that’s where the frustration came from.”
Nick, who was feeling pessimistic about his chances of being selected for a ticket-buying opportunity in this first phase, agreed. “I’m not really stressed out about it,” he said. “I’m just kind of annoyed with the lack of clarity.”
After the Sept. 19 deadline for applications, FIFA will complete its “data cleansing” or “data scrubbing” process. With the help of technology, it will weed out bots and other improper entries. It will then select applicants at random and begin notifying some on Sept. 29 that they have an opportunity to purchase tickets on specific dates, in specific time slots, starting Oct. 1.
It’s unclear how many people will be chosen in this first lottery phase. Soon after it concludes on Oct. 21, there will be a second lottery phase similar to the first — but with no stipulation that entrants must have a Visa credit card, debit card or reloadable prepaid card.
The second phase will be open to people who entered this first lottery, whether or not they were chosen and purchased tickets, FIFA has said. The official rules state: “A person entering the Presale Draw also may enter any other random selection draw separately offered by FIFA subsequent to this Presale Draw.”
After the second phase, and after the Dec. 5 World Cup draw places teams into groups and host cities, there will be a third lottery phase, during which ticket buyers can select specific matchups. There will then be a “first-come, first-served” phase or “last-minute sales” phase in the spring. FIFA will also operate a resale platform where fans can buy tickets on the secondary market at uncapped prices.
The four-per-household-per-match and 40-per-household limits will apply across all phases — meaning, for example, that if someone purchases four tickets to a given group-stage match next month, they cannot purchase four more tickets to that same match next spring.
(Top photo by Li Muzi / Xinhua via Getty Images)
Source by:
https://www.nytimes.com/athletic/6635982/2025/09/17/2026-world-cup-ticket-lottery-rules/
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